Shoshana Zuboff

Shoshana Zuboff is the author of three books, each marking the beginning of a new era for technological society. In the late 1980s, with "In the Age of the Smart Machine: The Future of Work and Power," she predicted how computers would revolutionize the modern workplace. In the early 21st century, with "The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism," co-authored with James Maxmin, she foresaw the rise of a digitally distributed service capitalism tailored to the individual, even before the advent of the iPod and Uber. Through this work, she warned of the collective risk we face if large corporations do not adopt a different perspective on the prevailing economic system. Today, with her work "The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power," she uniquely combines years of research and reflection to reveal a world where technology users are no longer just customers but become the raw material in an entirely novel economic order. Zuboff is a retired professor from Harvard Business School and has also served as an academic associate at the Berkman Klein Center for Internet and Society at Harvard Law School.