Paul Arden

Paul Arden

Paul Arden

Paul Arden (1940-2008) is often described as a creative genius, albeit a maverick. After eighteen tumultuous years in advertising, he found his alma mater at Saatchi & Saatchi in 1977, where he worked for fifteen consecutive years. During his tenure as Creative Director, Arden was responsible for some of the most successful advertising campaigns in the UK. In 1993, he founded Arden Sutherland-Dodd, a film production company, in London.

  1. It's Not How Good You Are, It's How Good You Want To Be: The World's Best-selling Book By Paul Arden Phaidon Press Ltd 0530

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  2. Whatever You Think, think the Opposite

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