Robert Cialdini

Robert Cialdini

Robert Cialdini

Noah Goldstein, Steve Martin, and Robert Cialdini are renowned researchers and practitioners in the art of persuasion. Together, they have authored the book "The Small BIG" and the global best seller "Yes!", which was awarded the Royal Society Prize (published by Dioptra Editions).

  1. Pre-suasion, A Revolutionary way to Influence and Persuade

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  2. Influence Science And Practice, 5th Edition

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