Oliviero Toscani

Oliviero Toscani was born in 1942 in Milan. He studied photography at the Kunstgewerbeschule in Zurich. He collaborated with major women's magazines such as "Elle," "Vogue," "Lei," "G.Q.," and "Harper's Bazaar." He was the mastermind behind famous advertising campaigns for major fashion companies, including Jesus Jeans, Prenatal, Valentino, Esprit, and Fiorucci. In 1982, he began his collaboration with Benetton, steering the company's communication strategy towards social themes, particularly messages of peace and tolerance. He has received numerous awards, including the Grand Prix d'Affichage, the Grand Prix Unesco, and in 1989, the Golden Lion at the Cannes Festival for a television spot. In 1995, he published "La pub est une charogne qui nous sourit" and "Ciao Mamma." In 1991, he became the creative director of the magazine "Colors," and in 1993, he became the director of the communication research center Fabrica. Today, he lives in Tuscany, where he is involved in wine production and horse breeding.