Robert B. Cialdini

Robert B. Cialdini, Ph.D., studied at the University of North Carolina and Columbia University. He currently holds dual positions at Arizona State University in Tempe, serving as a Regent's Professor of Psychology and a W.P. Carey Distinguished Professor of Marketing, and has been named a Distinguished Graduate Research Professor. He is considered an authority in the field of influence and persuasion, and his books have sold over one million copies.