Donald A. Norman

Donald A. Norman is the co-founder of the Nielsen Norman Group, a consulting firm that assists businesses in creating human-centered products and services. He is a professor of Computer Science at Northwestern University and an Emeritus Professor at the University of California, San Diego, where he was the first chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of the Advanced Technology Group at Apple Computers and has authored numerous books.