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- Vitamin C: Gives radiance and helps improve the dull and tired appearance of the skin. At the same time, it offers antioxidant protection and contributes to a brighter and more even result.
- Caffeine: Helps reduce puffiness (depuffing) and gives a more refreshed appearance to the eyes
- Niacinamide: Contributes to skin brightness and helps reduce the appearance of dark circles and discoloration. At the same time, it strengthens the skin barrier, offering a healthier and more even look.
- Hyaluronic Acid: It offers deep hydration and helps the under-eye area appear smoother and more refreshed. The concealer applies more evenly, without creasing or emphasizing fine lines.
- Alcohol-free: Does not contain alcohols that may cause dryness or irritation.
- Cruelty-free: No animal testing has been conducted at any stage of the product development.
- Fragrance-free: Contains no added fragrance. Usually preferred by individuals with sensitivities, allergies, or prone to irritation
- Mineral oil-free: Does not contain mineral oils, meaning ingredients derived from petroleum processing
- PEG-free: Does not contain PEGs (Polyethylene Glycols), ingredients often used for blending and stabilizing formulations in cosmetics.
- Paraben-free : Does not contain preservatives that are used to protect the product from microbes and spoilage. Usually preferred by people who want a "milder" formula or avoid certain preservatives.
- Phthalate-free: Does not contain phthalates, which are chemicals mainly used to stabilize fragrances or make plastics more flexible. In cosmetics, they are avoided because they are associated with potential health and hormone risks.
- Silicone-free: Does not contain silicones, for a lighter and more natural feel.
- Sulfate-free (SLS/SLES-free): Does not contain sulfates (sulfate salts/strong cleansing agents such as SLS or SLES), which create a lot of foam but may dry out or irritate hair and skin. Usually considered a milder formula.
- Vegan: Does not contain ingredients of animal origin or animal-derived products.