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- Soap: Method of care for fuller eyebrows that results in combed eyebrows that maintain their shape, with a natural feel.
- Long Lasting: Long-lasting formula that does not fade easily throughout the day. Ideal for a stable result without frequent touch-ups.
- Tattoo Effect: They leave an intense color that resembles a semi-permanent effect. The eyebrows appear full and well-shaped for more hours or days.
- Lifted Brows (Laminated Look): They set the hairs upwards for a fuller and more “groomed” look. They give the effect of professional brow lamination without the procedure.
- Quick & Easy: Ready results in seconds without precision or many steps. Ideal for everyday use and on-the-go application.
- Natural: They enhance the eyebrows in a natural way. Ideal for an everyday, no make-up look.
- Waterproof: Resistant to water / sweat / humidity. The result remains stable all day without fading.
- Semi-permanent (Henna): Plant-based dyes that color the hair and slightly tint the skin for a fuller effect. They last for several days without daily makeup.
- Filling Gaps: They fill sparse areas and give a more even result to the eyebrows. Ideal for naturally enhancing the shape.
- Intense Shape: They provide a clean outline and an intense, full result. The eyebrows appear more well-shaped and defined.
- Stabilization: They keep the hairs in place all day for a groomed and “brushed” look. Ideal for lifted or laminated brows.
- Alcohol-free: Does not contain alcohols that may cause dryness or irritation.
- Cruelty-free: No animal testing has been conducted at any stage of the product development.
- Fragrance-free: Contains no added fragrance. Usually preferred by individuals with sensitivities, allergies, or prone to irritation
- Mineral oil-free: Does not contain mineral oils, meaning ingredients derived from petroleum processing
- PEG-free: Does not contain PEGs (Polyethylene Glycols), ingredients often used for blending and stabilizing formulations in cosmetics.
- Paraben-free : Does not contain preservatives that are used to protect the product from microbes and spoilage. Usually preferred by people who want a "milder" formula or avoid certain preservatives.
- Phthalate-free: Does not contain phthalates, which are chemicals mainly used to stabilize fragrances or make plastics more flexible. In cosmetics, they are avoided because they are associated with potential health and hormone risks.
- Silicone-free: Does not contain silicones, for a lighter and more natural feel.
- Sulfate-free (SLS/SLES-free): Does not contain sulfates (sulfate salts/strong cleansing agents such as SLS or SLES), which create a lot of foam but may dry out or irritate hair and skin. Usually considered a milder formula.
- Vegan: Does not contain ingredients of animal origin or animal-derived products.