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Clear- Makeup Setting: “Locks in” makeup so it stays flawless all day, preventing it from cracking, melting, or transferring.
- Correction of Color Imperfections: Neutralizes redness, age spots, and discoloration with specially selected color tones, creating an even complexion before makeup.
- Moisturizing: Provides deep hydration and eliminates dry patches, allowing makeup to apply evenly without settling into lines.
- Resource Reduction: “Fills in” and smooths enlarged pores, creating a blurring effect for a perfectly smooth, velvety base.
- Wrinkle Smoothing: “Fills in” fine lines and expression wrinkles, smoothing the skin’s texture so makeup doesn’t settle into them.
- Matte (Anti-Shine): Controls shine and oiliness, leaving a velvety, long-lasting finish.
- Glowy/Dewy: Provides a hydrated, fresh, and radiant (dewy) look; ideal for dull or dry skin.
- Natural/Light: Leaves an invisible finish without altering the skin’s texture, as if you weren’t wearing makeup.
- Alcohol-free: Does not contain alcohols that may cause dryness or irritation.
- Cruelty-free: No animal testing has been conducted at any stage of the product development.
- Fragrance-free: Contains no added fragrance. Usually preferred by individuals with sensitivities, allergies, or prone to irritation
- Mineral oil-free: Does not contain mineral oils, meaning ingredients derived from petroleum processing
- PEG-free: Does not contain PEGs (Polyethylene Glycols), ingredients often used for blending and stabilizing formulations in cosmetics.
- Paraben-free : Does not contain preservatives that are used to protect the product from microbes and spoilage. Usually preferred by people who want a "milder" formula or avoid certain preservatives.
- Silicone-free: Does not contain silicones, for a lighter and more natural feel.
- Sulfate-free (SLS/SLES-free): Does not contain sulfates (sulfate salts/strong cleansing agents such as SLS or SLES), which create a lot of foam but may dry out or irritate hair and skin. Usually considered a milder formula.
- Vegan: Does not contain ingredients of animal origin or animal-derived products.