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- Cruelty-free: No animal testing has been conducted at any stage of the product development.
- Fragrance-free: Contains no added fragrance. Usually preferred by individuals with sensitivities, allergies, or prone to irritation
- Paraben-free : Does not contain preservatives that are used to protect the product from microbes and spoilage. Usually preferred by people who want a "milder" formula or avoid certain preservatives.
- Silicone-free: Does not contain silicones, for a lighter and more natural feel.
- Sulfate-free (SLS/SLES-free): Does not contain sulfates (sulfate salts/strong cleansing agents such as SLS or SLES), which create a lot of foam but may dry out or irritate hair and skin. Usually considered a milder formula.
- Vegan: Does not contain ingredients of animal origin or animal-derived products.
- Vitamin C: Powerful antioxidant that fades dark spots and gives instant radiance. It protects against aging and leaves the skin even-toned and luminous.
- Vitamin E: Deeply moisturizing vitamin that locks in moisture and repairs the skin barrier. Ideal for nourishing dry skin and protecting against environmental stress.