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Clear- Pen: Marker pen format that makes application easier and faster. Ideal for beginners and everyday winged eyeliner.
- Gel: Creamy texture applied with a brush that gives an intense, long-lasting result. Ideal for precise lines and dramatic cat eye looks.
- Liquid: Liquid formula with intense pigment for perfectly clean and precise lines. Ideal for graphic looks but requires a steadier hand.
- Felt Tip: Pen format with a firm, spongy tip for precision. Very easy for clean lines.
- Kohl: Soft, smoky texture for more natural or “smudged” looks. Often used on the waterline for an intense gaze.
- Cake: Dry formula activated with water and applied with a brush. Provides absolute control and a professional, editorial result.
- Alcohol-free: Does not contain alcohols that may cause dryness or irritation.
- Cruelty-free: No animal testing has been conducted at any stage of the product development.
- Fragrance-free: Contains no added fragrance. Usually preferred by individuals with sensitivities, allergies, or prone to irritation
- Mineral oil-free: Does not contain mineral oils, meaning ingredients derived from petroleum processing
- PEG-free: Does not contain PEGs (Polyethylene Glycols), ingredients often used for blending and stabilizing formulations in cosmetics.
- Paraben-free : Does not contain preservatives that are used to protect the product from microbes and spoilage. Usually preferred by people who want a "milder" formula or avoid certain preservatives.
- Phthalate-free: Does not contain phthalates, which are chemicals mainly used to stabilize fragrances or make plastics more flexible.
- Silicone-free: Does not contain silicones, for a lighter and more natural feel.
- Sulfate-free (SLS/SLES-free): Does not contain sulfates (sulfate salts/strong cleansing agents such as SLS or SLES), which create a lot of foam but may dry out or irritate hair and skin. Usually considered a milder formula.
- Vegan: Does not contain ingredients of animal origin or animal-derived products.
- Glitter: Intense shine with visible glitter particles.
- Matte: No shine at all for a clean, intense result. Ideal for a daily or classic eyeliner look with maximum color intensity.
- Metallic: Intense, mirror-like finish with a metallic shine.
- Shimmer: Subtle, fine shimmer within the color without visible glitter particles. Provides a “glowy” effect that looks natural on the eye.