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- Natural: They contain plant-based coloring agents for permanent and stable color, dye the hair externally, and are more hair-friendly.
- no Ammonia: Ammonia has been replaced by another alkaline agent or oil, in order to be more gentle on the hair, scalp, and eyes.
- Permanent Dye: They allow for significant hair color change, cover 70%-100% of gray hair, and last for 4-5 weeks, during which time the natural shade begins to show from the scalp.
- Henna: Natural plant-based dyes with semi-permanent duration. They do not contain ammonia, peroxide, or synthetic chemicals.