New Line
25 products
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- Temporary Dye: They don't change the hair color, they simply allow for a subtle change in shade, lasting less than 4 weeks.
- Permanent Dye: They allow for significant hair color change, cover 70%-100% of gray hair, and last for 4-5 weeks, during which time the natural shade begins to show from the scalp.
- Henna: Natural plant-based dyes with semi-permanent duration. They do not contain ammonia, peroxide, or synthetic chemicals.
- Alcohol-free: Does not contain alcohols that may cause dryness or irritation.
- Cruelty-free: No animal testing has been conducted at any stage of the product development.
- Fragrance-free: Contains no added fragrance. Usually preferred by individuals with sensitivities, allergies, or prone to irritation
- Mineral oil-free: Does not contain mineral oils, meaning ingredients derived from petroleum processing
- Paraben-free : Does not contain preservatives that are used to protect the product from microbes and spoilage. Usually preferred by people who want a "milder" formula or avoid certain preservatives.
- Silicone-free: Does not contain silicones, for a lighter and more natural feel.
- Sulfate-free (SLS/SLES-free): Does not contain sulfates (sulfate salts/strong cleansing agents such as SLS or SLES), which create a lot of foam but may dry out or irritate hair and skin. Usually considered a milder formula.
- Vegan: Does not contain ingredients of animal origin or animal-derived products.