“SELLERS ARE MADE, NOT BORN.” Joe Girard is a true sales legend, with his name being inscribed “in gold letters” in the Guinness Book of World Records. For Joe, the secret of a good salesperson is to build trusting relationships with their customers and to work hard.

With incredible enthusiasm and simple examples, Joe will show you how to “close” the sale every time, using the techniques he has perfected during his unparalleled career. After reading this book, you will be able to:

• Make every sale in such a way that it leads to another 250.
• Create a successful action plan from failed sales.
• Learn how to turn a prospective customer into a buyer.
• Help every customer overcome their hesitations and close the sale.
• Sell below cost and build a fortune.

This book is now a classic in its field and has helped millions of readers achieve their goals. Joe Girard is an unmatched salesperson and public speaker. In his fifteen-year career as a salesperson, he sold 13,001 cars, securing a spot in the Guinness Book of World Records.

He was not a graduate of any prestigious university – instead, he learned firsthand that nothing can replace the traditional principles of selling. He has written the books How to Sell Yourself, How to Close Every Sale, and Mastering Your Way to the Top.