How can a museum ensure its visitors have a fruitful and high-quality experience? In other words, how can a museum become attractive through visitor engagement?

Graham Black, with extensive experience in the field of cultural management, focuses on the methods of attracting and the process of satisfying visitors, primarily aiming for public "engagement" with the exhibits.

Thus, this highly practical book can serve as a valuable resource and tool for both students of museology and museum professionals (museologists, economists, public relations officers).