As a pure product, it does what it promises, but after 24 hours, at least for me, it causes greater oiliness than before and a feeling of not being clean.

Thin hair: My hair looks more dehydrated after use. The only advantage is the scent, which is, of course, subjective.

You understand the hydration because the hair during washing is clearly softer, does not tangle, and does not dry out like with other shampoos.

Perfect result, it moisturizes and in combination with the conditioner, the hair becomes very soft and easy to style!

The best moisturizing shampoo I have tried so far. The only negative is the price in relation to the ml, but it does the job.

Very good shampoo, quite moisturizing and gentle for everyday use. However, on long hair like mine, with tangles, it doesn't make any impressive difference, yes it softens them but nothing amazing. Maybe it needs time. But the root, which is natural, it leaves it incredibly soft and after everyday use (I had it with me on my vacation this year) - it doesn't weigh it down (I have oily roots). So, for natural hair, I would highly recommend it! However, what really makes the difference, even for my hair, is the cream/conditioner of the series!! Seriously, don't get it alone, the cream for me gets 5/5. Because I comb my hair before washing it (it helps a lot in detangling them easier afterwards), the sensation when rinsing off the cream is amazing! Let it work for as long as possible. I was truly impressed from the first application, I didn't expect it.

If there were 10 ☆, I would give them! Incredible shampoo, cleans hair perfectly, softens them and overall gives them a healthier appearance! Also, it requires very little because it is very cleansing and foamy

For dry hair with blonde highlights and medium length, it does not do what it promises. It moisturizes the roots, giving a slight shine, but the ends remain dry, not easily combable, and in combination with the mask of the same line, it did not change much in terms of hydration. So, I am forced to use a lot of conditioner (shine - orange line) after the mask to achieve a very mediocre result in basic hydration and to prevent my ends from breaking during styling.... They need to improve their technology. I had tried a plant-based shampoo and conditioner made in Canada a while ago with an order from abroad, and it provided more hydration to my hair than the good masks from Kerastase. So, it is not an excuse for Apivita to provide mediocre results in their hair products just because they have "plant-based" ingredients, they could provide much better results!

Very good shampoo. I also bought the conditioner and mask and it does a good job! It suited me very well. The smell of it, amazing!

Excellent shampoo. It moisturizes very well without weighing down the hair (mine is oily but with dry and damaged ends) and at the same time it repairs.

I have very dry hair with oily roots and this shampoo leaves them soft without weighing them down and also makes them easier to untangle. It compares favorably to some other much more expensive shampoos.

It is quite moisturizing without causing greasiness (I have very oily hair). The hair has "vitality", and overall, the hair remains hydrated for a long time and takes a while for greasiness to appear.

Honestly, I have never tried a shampoo that leaves my hair more moisturized and soft than this one. No matter how many shampoos I buy, I always end up thinking that this one is better. Give the travel-sized bottle a try... you will be amazed!

Another amazing shampoo from apivita. According to my wife, it makes her hair lightweight. I will definitely buy it again

This shampoo that says hydration, I thought it was the new version of the corresponding blue label that says moisturizing. However, it turned out to be a big mistake, as it has changed dramatically. The moisturizing had such a unique, dare I say luxurious, scent and left my hair very soft, as if I had also used a quality conditioner. It made washing enjoyable. This one, though, with the label hydration, weighs down my hair to an unbelievable extent and leaves it feeling heavy, almost as if it's dirty... even if I use it again with two hands. It is the worst shampoo I have ever used, while the moisturizing one is one of the top ones. So, I recommend the latter, just be careful with the label!

Leaves the hair soft, giving a feeling of cleanliness and hydration, without feeling heavy on fine and oily hair. Worth it!

Excellent!! I had no expectations and the result was truly a very pleasant surprise.

I didn't see any significant difference in my hair. I believe that even a good supermarket shampoo would be effective and much cheaper.

Excellent shampoo! It leaves the hair very soft, easy to comb, and doesn't even need conditioner after washing. It significantly reduces hair breakage. Better than many expensive and branded shampoos for me, as I have very thin and fragile bleached blonde hair (10), which I slightly damaged with bleach when I tried to dye it myself during quarantine. I initially got the travel size to try it out because I have been disappointed many times by products that don't deliver what they promise, and now I have ordered the regular size. It does so much more than you would expect and has a very nice subtle scent. I highly recommend it!

After changing the pH of the scalp due to bad dyeing and overall irritation caused, it restores the hair. From the first wash, they have a different feeling and shine!!!

Very moisturizing shampoo with a nice scent that lasts for a few days. The most positive thing for me is that it gives a lot of volume to straight hair

Well done to Apivita. Very good shampoo that does its job without much foam and with minimal harmful chemicals.

I liked it very very much! It was the first time I bought it and I was very satisfied. The smell is fantastic! From the bottle, you can't understand how perfect it is. You think it smells nice, but on the hair, it looks much better and it's one of the nicest scents in shampoos that I have found. It is moisturizing and you can feel it from the first use, but it also leaves the hair very light. I will definitely buy it again!

Fantastic! My hair is dry, especially the ends. I was ready to go and get them cut until I tried this shampoo. It perfectly moisturized my ends to the point where I didn't need a haircut, not even a mask. It has a nice scent and leaves my hair light and soft for days after washing. I will definitely buy it again.

It is good, but it doesn't soften enough to become silky. And the children's shampoo - shower gel that I use on the kids gives me the same result.

Indeed, it is a very moisturizing shampoo even for the driest hair and it has an incredible scent and it retains moisture in the hair. I highly recommend it for girls with dry hair!

After 5 uses, I have to say the following. It leaves the hair very soft and cleans it perfectly. Compared to Schwarzkopf's Gliss, it is better because sometimes that one leaves the hair dry even though it is for moisturizing use. Also, it only requires a small amount to lather.

Leaves the hair very soft! No need for conditioner or mask! Leaves a very nice scent that lasts for a while!