Decipher the world of finance with a book free of difficult terminology. Understanding finance is essential for business executives in decision-making, resource allocation, and budgeting expenses.

In reality, however, the application of even the most basic financial tools is challenging, even for executives with relevant knowledge. The book presents fundamental financial concepts in a modern and original way, helping the reader to understand:

• The key elements of financial statements: Income statements, balance sheets, cash flow statements.
• The art of finance: How to separate actual figures from assumptions and estimates.
• The mechanism of analysis: How to calculate ratios, return on investment, and working capital.
• Cash reserves and profits: The differences between them and why cash reserves are the most “hot” figure for boards and the stock market.
• The essential financial concepts and financial transparency that can boost the company’s performance.