This book deals with questions that should concern every business and executive today:
1. How will we understand and respond to changes in the external environment in which our business operates?
2. How will we create and leverage core competencies to gain competitive advantages?
3. How will we guide our business and our people towards the future?
4. What needs of which customers in which markets or business activities will we choose to satisfy, and how?
5. How will we penetrate new markets or business activities (e.g. acquisitions, mergers, alliances, organic growth)?
6. How will we achieve sustainable competitive advantage in our market?
7. How will we create a flexible and adaptable business that can adjust to rapid changes, and how will we improve the quality of strategic decision making?
8. What structures, systems, capabilities, and leadership skills do we need to develop to effectively support the implementation of our strategy.