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Description
Specifications
In his book, with the impressive title "All Business is Show Business," renowned speaker and business consultant Scott McKain argues that the focus of business strategy must change. Traditionally, business strategy revolved around purely financial issues; now, it must shift to emotional principles.
McKain discovered what the film, television, and music industries have known for years: to succeed, you must create an emotional connection with your audience. "In any industry you operate in, you are always in the spotlight. Create a performance that your customers and employees will admire and enjoy."
Customers have unlimited choices, and employees are free to move around. Managers and smart owners understand that retaining the best customers and the most talented employees, which will ensure the survival of their businesses, depends on creating and maintaining an emotional bond so satisfying that it will secure their loyalty.
"All Business is Show Business" offers a revolutionary program for building customer and employee loyalty that leverages the methods of the entertainment industry. Communication in general, and within businesses in particular, is a rapidly growing field. The survival of businesses depends on adopting appropriate communication principles.
This book has been translated to serve in the Communication Strategy courses of the undergraduate and graduate programs of the Marketing and Communication Department of the Athens University of Economics and Business. It is easy to read, contains extremely interesting and useful ideas, and will prove useful not only to students and professors of related courses but to anyone involved in business management and modern organizations.
Manufacturer
Specifications
- Author
- Scott McKain
- Publisher
- Diaylos
- Original Title
- All Business is Show Business
- Language
- Greek
- Subtitle
- How to win over your employees and customers
- Cover
- Soft
- Number of Pages
- 229
- Release Date
- 1/2008
- Publication Date
- 2008
- Dimensions
- 14x21 cm
- ISBN-13
- 9789605312169
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.