In today's globalized markets, intense competition forces businesses to seek new ways to effectively serve the customer.
In this practical guide, Martin Christopher develops the idea of a customer-oriented logistics system: He presents informative insights for managing logistics systems and suggests ways for a more efficient supply chain.
Enhanced with diagrams, case studies, and contemporary examples, the book contains the tools, key processes, and initiatives that will enable businesses to reap benefits and maintain their competitive advantage.
Manufacturer
Specifications
- Author
- Martin Christopher
- Publisher
- Kritiki
- Original Title
- Logistics and Supply Chain Management - Creating Value-Adding Networks
- Language
- Greek
- Cover
- Soft
- Number of Pages
- 396
- Release Date
- 11/2007
- Publication Date
- 2007
- Dimensions
- 17x24 cm
- ISBN-13
- 9789602185377
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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