The Wella Professionals EIMI Rugged Texture is a styling paste that shapes and styles your hair, covering it with a matte veil. Perfect for creating outrageous and sleek hairstyles without weighing the hair down.

Why you'll love the EIMI Rugged Texture hair paste:

• Gives your hair a matte finish for a modern and contemporary look.
• Allows for easy styling and customization to your taste.
• Leaves hair naturally manageable and weightless.
• Offers strong yet flexible hold.
• Ideal for short hairstyles, but also great for longer hair to give them structure.

Usage:

Apply a small amount of product to the palm of your hand and warm it between your fingers. Work it through dry or damp hair and shape as desired. For best results on damp hair, let the hair dry naturally.