Need for Speed The Run introduces players to an underground world of high-stakes illegal racing. The race is just beginning, as you will cross borders, navigate dense urban traffic, head through icy mountains, and explore narrow canyons at breakneck speeds.

Powered by DICE's cutting-edge Frostbite 2 engine, Need for Speed The Run takes the action racing genre to new heights with stunning visuals and road-hugging driving physics, even at high speeds, all built around a gripping storyline.

The cars are hot, the races are intense, and the story will keep you on your toes till the Golden Gate Bridge and the Empire State Building.

• It's called "The Run." An illegal, high-stakes race across the country. Your only chance to reclaim your life is to be the first from San Francisco to New York.
• No speed limits. No rules. No allies. All you have are your driving skills and determination, as you battle against hundreds of the world's most notorious drivers on the most dangerous roads in the country.
• In Need for Speed The Run, you'll weave through dense urban areas, barrel down icy mountains, and navigate narrow canyons at explosive speeds, dodging an unrelenting police force that is ready - and willing - to use lethal force to take you down.