For individuals and companies, effectiveness is not an option but a prerequisite for survival in the modern world. However, in order to thrive, innovate, excel, and be leaders in an era that Covey calls the "Knowledge Worker Age," we must not settle for effectiveness. We must go even further.

The demand of today's era is greatness. To "achieve" it, however, we must change our way of thinking, acquire a new mindset, and a new set of skills and tools. In other words, a brand new habit is required.

By applying the leadership principles proposed by Covey, we secure the path to success. The book uniquely describes how common "conflicts" are compromised or resolved, such as the following:

• People desire peace and good relationships, but want to maintain their way of life and habits.
• Relationships are based on trust, but most think more in terms of "self" - my desires, my needs, my rights.
• Management demands more in exchange for less. Employees, on their part, want greater benefit in exchange for less time and less effort.
• Businesses operate based on the economic rules of the market. Organizations operate based on the rules of workplace culture.
• Society operates according to prevailing social values, but must face the consequences of the inviolable functioning of natural laws and principles.

Covey's book will transform the way we view ourselves and our purpose in life, the companies we work for, and humanity. "The 8th Habit" shows us the way to greatness...