Permanent high-performance hair dye, without oxidation and ammonia.

Innovative technology for permanent dye-treatment that protects the hair, working without oxidation and alkaline elements (ammonia). 

Gentle to the hair, provides incredible shine and color intensity, with the duration of a permanent oxidative dye.

• Intense and vibrant color that takes your breath away.
• Dazzling shine.
• Unbeatable duration.
• Absolute hair protection, thanks to the absence of ammonia and oxidation.

• The Elumen dye works with direct dye molecules only. The integrated unique penetration system ensures that the dye molecules are carried deep into the hair and "hooked" there.
• The effective penetration system, based on principles of physics (not chemistry, like oxidative dyes), works in an acidic environment, ensuring a "protective application" of color without compromising the duration of the result.