What paths could a business take to manage the knowledge that today constitutes a fundamental challenge in "doing business"? Despite the efforts of many (consulting firms, academics, executives) to establish magical recipes, these prove to be in vain.

Each business is called to act based on the subjective evaluations of its executives and, subsequently, to be evaluated subjectively by its customers. This particular book approaches aspects of innovation, change, entrepreneurship, and transformations, which imply paths of evolution in "doing business," and raises questions that combine them.

The reader who wants to walk alongside developments can form their own substantiated opinions by utilizing the content of the book. The adoption of the new and the rejection of the old is not always the most advisable practice.

[Excerpt from the text on the back cover of the edition]