Business Books

Οι επιχειρήσεις με απλά λόγια

Authors: Philippa Anderson,Nigel Watson,Alexandra Black,Denry Machin

Discover the world of business. How is a successful brand created? What characterizes a great business leader? Why do some businesses fail while others thrive?

Over the years, business gurus have...

Discover the world of business. How is a successful brand created? What characterizes a great business leader? Why do some businesses fail while others thrive?

Over the years, business gurus have provided ideas and solutions that have shaped and improved the world of business and commerce. Written in simple language, this book, a result of collective effort,...

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Description

Description

Discover the world of business. How is a successful brand created? What characterizes a great business leader? Why do some businesses fail while others thrive?

Over the years, business gurus have provided ideas and solutions that have shaped and improved the world of business and commerce. Written in simple language, this book, a result of collective effort, analyzes smart business thoughts with complete and fully understandable explanations.

With diagrams that explain theories step by step and clever illustrations that wittily outline perspectives on the global market, the book is aimed at young entrepreneurs, business executives, as well as consumers with questions about how the threads of business operate. Here you will find many topics that will inspire you.

What the Book Covers:

The work analyzes in short and absolutely comprehensible chapters the ideas and solutions that business gurus have offered over the years. Through explanatory diagrams and witty outlines, it answers critical questions such as:

  • How is a successful commercial brand created?
  • What characterizes a great business leader?
  • Why do some businesses fail while others prosper?
  • How do the threads move in the core operations of a business?

The book is intended for:

  • New entrepreneurs
  • Executives who want to understand strategy
  • Consumers with questions about how the market works

It is part of the popular series "Big ideas simply explained" and is an ideal choice for anyone seeking a quick and easy understanding of the fundamental concepts of Business.

Manufacturer

See full description

Specifications

Specifications

Specifications

Authors
Philippa Anderson, Nigel Watson, Alexandra Black, Denry Machin
Publisher
Kleidarithmos
Original Title
The Business Book
Language
Greek
Cover
Hardcover
Number of Pages
352
Release Date
1/2018
Publication Date
2018
Dimensions
19.5x23.5 cm
ISBN-13
9789604617944

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

See all specifications

Reviews (14)

Reviews

  1. 12
  2. 4 stars
    0
  3. 2
  4. 2 stars
    0
  5. 1 star
    0
Review this product
  • Paper quality
  • Was it easy to read?
  • I liked the writing style
  • Understanding of the subject matter
  • Was it interesting enough?
  • I would read a book by the same author
  • I would recommend it for reading
  • Konstantinos_Lamprakis
    3
    4 out of 9 members found this review helpful

    Nothing extraordinary. Useful for very large businesses, which are rare. Also, what someone writes who has little experience knows.

    Translated from Greek ·
    • Paper quality
    • Was it easy to read?
    • I liked the writing style
    • Understanding of the subject matter
    • Was it relatively interesting?
    • I would not read a book by the same author
    • I would not recommend it for reading
    Did you find this review helpful?
  • alekaterzitanou
    5
    5 out of 5 members found this review helpful

    The majority of the pages and the content of the book can be applied outside of businesses in all of our lives. I recommend it.

    Translated from Greek ·
    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
    Did you find this review helpful?
  • Lightnick_625
    5
    21 out of 21 members found this review helpful

    Verified purchase

    The "Big ideas simply explained" series by Dorling Kindersley, in my opinion, deserves to be fully translated into Greek.
    I have had this particular book for about a year now. It has ninety-eight chapters, divided into six sections (marketing, founding, financial management, leadership, strategy, etc.). Each chapter occupies one to six pages. It includes references to other chapters, historical milestones, short biographies of relevant individuals, explanatory diagrams, images, and of course, text. Each section has a brief introduction. At the end, there are the expected appendices, glossary, index, and acknowledgments. The book is printed on illustration paper and is sized perfectly for a coffee table. The small size of the chapters makes it ideal for quick reads.

    Translated from Greek ·
    Did you find this review helpful?
  • Verified purchase

    Quite tiring to read... you quickly lose your interest

    Translated from Greek ·
    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it relatively interesting?
    • I liked the writing style in some parts
    • I might read a book by the same author
    • Maybe
    Did you find this review helpful?
  • 5
    3 out of 5 members found this review helpful

    Congratulations to the creators of the book and to Kliidarithmos editions.

    Translated from Greek ·
    Did you find this review helpful?
  • Verified purchase

  • Verified purchase

  • Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
  • Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
  • Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
  • Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
  • Nothing extraordinary. Useful for very large businesses, which are rare. Also, what someone writes who has little experience knows.

    Translated from Greek ·
    4
  • The majority of the pages and the content of the book can be applied outside of businesses in all of our lives. I recommend it.

    Translated from Greek ·
    5
  • The "Big ideas simply explained" series by Dorling Kindersley, in my opinion, deserves to be fully translated into Greek.
    I have had this particular book for about a year now. It has ninety-eight chapters, divided into six sections (marketing, founding, financial management, leadership, strategy, etc.). Each chapter occupies one to six pages. It includes references to other chapters, historical milestones, short biographies of relevant individuals, explanatory diagrams, images, and of course, text. Each section has a brief introduction. At the end, there are the expected appendices, glossary, index, and acknowledgments. The book is printed on illustration paper and is sized perfectly for a coffee table. The small size of the chapters makes it ideal for quick reads.

    Translated from Greek ·
    21
  • Quite tiring to read... you quickly lose your interest

    Translated from Greek ·
    0
  • Congratulations to the creators of the book and to Kliidarithmos editions.

    Translated from Greek ·
    3
  • See all

Description & Specifications

Discover the world of business. How is a successful brand created? What characterizes a great business leader? Why do some businesses fail while others thrive?

Over the years, business gurus have provided ideas and solutions that have shaped and improved the world of business and commerce. Written in simple language, this book, a result of collective effort, analyzes smart business thoughts with complete and fully understandable explanations.

With diagrams that explain theories step by step and clever illustrations that wittily outline perspectives on the global market, the book is aimed at young entrepreneurs, business executives, as well as consumers with questions about how the threads of business operate. Here you will find many topics that will inspire you.

What the Book Covers:

The work analyzes in short and absolutely comprehensible chapters the ideas and solutions that business gurus have offered over the years. Through explanatory diagrams and witty outlines, it answers critical questions such as:

  • How is a successful commercial brand created?
  • What characterizes a great business leader?
  • Why do some businesses fail while others prosper?
  • How do the threads move in the core operations of a business?

The book is intended for:

  • New entrepreneurs
  • Executives who want to understand strategy
  • Consumers with questions about how the market works

It is part of the popular series "Big ideas simply explained" and is an ideal choice for anyone seeking a quick and easy understanding of the fundamental concepts of Business.

Manufacturer

Specifications

Authors
Philippa Anderson, Nigel Watson, Alexandra Black, Denry Machin
Publisher
Kleidarithmos
Original Title
The Business Book
Language
Greek
Cover
Hardcover
Number of Pages
352
Release Date
1/2018
Publication Date
2018
Dimensions
19.5x23.5 cm
ISBN-13
9789604617944

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

Reviews (14)

  1. 12
  2. 4 stars
    0
  3. 2
  4. 2 stars
    0
  5. 1 star
    0
Review this product
  • Paper quality
  • Was it easy to read?
  • I liked the writing style
  • Understanding of the subject matter
  • Was it interesting enough?
  • I would read a book by the same author
  • I would recommend it for reading
  • Konstantinos_Lamprakis
    3
    4 out of 9 members found this review helpful

    Nothing extraordinary. Useful for very large businesses, which are rare. Also, what someone writes who has little experience knows.

    Translated from Greek ·
    • Paper quality
    • Was it easy to read?
    • I liked the writing style
    • Understanding of the subject matter
    • Was it relatively interesting?
    • I would not read a book by the same author
    • I would not recommend it for reading
    Did you find this review helpful?
  • alekaterzitanou
    5
    5 out of 5 members found this review helpful

    The majority of the pages and the content of the book can be applied outside of businesses in all of our lives. I recommend it.

    Translated from Greek ·
    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
    Did you find this review helpful?
  • Lightnick_625
    5
    21 out of 21 members found this review helpful

    Verified purchase

    The "Big ideas simply explained" series by Dorling Kindersley, in my opinion, deserves to be fully translated into Greek.
    I have had this particular book for about a year now. It has ninety-eight chapters, divided into six sections (marketing, founding, financial management, leadership, strategy, etc.). Each chapter occupies one to six pages. It includes references to other chapters, historical milestones, short biographies of relevant individuals, explanatory diagrams, images, and of course, text. Each section has a brief introduction. At the end, there are the expected appendices, glossary, index, and acknowledgments. The book is printed on illustration paper and is sized perfectly for a coffee table. The small size of the chapters makes it ideal for quick reads.

    Translated from Greek ·
    Did you find this review helpful?
  • Verified purchase

    Quite tiring to read... you quickly lose your interest

    Translated from Greek ·
    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it relatively interesting?
    • I liked the writing style in some parts
    • I might read a book by the same author
    • Maybe
    Did you find this review helpful?
  • 5
    3 out of 5 members found this review helpful

    Congratulations to the creators of the book and to Kliidarithmos editions.

    Translated from Greek ·
    Did you find this review helpful?
  • Verified purchase

  • Verified purchase

  • Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
  • Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
  • Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
  • Verified purchase

    • Paper quality
    • Was it easy to read?
    • Understanding of the subject matter
    • Was it interesting enough?
    • I liked the writing style
    • I would read a book by the same author
    • I would recommend it for reading
  • Nothing extraordinary. Useful for very large businesses, which are rare. Also, what someone writes who has little experience knows.

    Translated from Greek ·
    4
  • The majority of the pages and the content of the book can be applied outside of businesses in all of our lives. I recommend it.

    Translated from Greek ·
    5
  • The "Big ideas simply explained" series by Dorling Kindersley, in my opinion, deserves to be fully translated into Greek.
    I have had this particular book for about a year now. It has ninety-eight chapters, divided into six sections (marketing, founding, financial management, leadership, strategy, etc.). Each chapter occupies one to six pages. It includes references to other chapters, historical milestones, short biographies of relevant individuals, explanatory diagrams, images, and of course, text. Each section has a brief introduction. At the end, there are the expected appendices, glossary, index, and acknowledgments. The book is printed on illustration paper and is sized perfectly for a coffee table. The small size of the chapters makes it ideal for quick reads.

    Translated from Greek ·
    21
  • Quite tiring to read... you quickly lose your interest

    Translated from Greek ·
    0
  • Congratulations to the creators of the book and to Kliidarithmos editions.

    Translated from Greek ·
    3
  • See all
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