This book examines and analyzes the consequences of the reorganization of the television, and consequently the communication field in Europe and Greece.
It records the forces and processes that dominate the new field of European television. It argues that the restructuring of the television field is part of a process directly linked to the broader reorganization of communication systems and the dominance of neoliberal ideologies, which favor the restructuring and modernization of the economy.
It emphasizes that "new" technologies have contributed to the realization of this process, although they do not constitute the primary cause. It notes that, while the majority of the television system in most countries remains terrestrial and analog, the digital age is on the horizon not because it addresses some needs and problems of the viewer-consumers, but because it is an industry mandate for the sale of new products.
While the forecasts for public television are not promising, the book argues that private entities have not only failed to bring new ideas to the field, beyond commercialization and the degradation of quality, but have also not proven to be better managers of television than public managers.
[Excerpt from the text on the back cover of the edition]
Manufacturer
- Author
- Stelios Papathanasopoulos
- Publisher
- Ekdoseis Kastanioti
- Type
- Technology, Communication & Media
- Language
- Greek
- Cover
- Soft
- Number of Pages
- 416
- Release Date
- 12/2005
- Publication Date
- 2005
- Dimensions
- 17x24 cm
- ISBN-13
- 9789600341140
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