On June 30, 2005, a young woman from the U.S. named Caroline Smith agreed to tattoo the name of a casino on her forehead. Her purpose, as she said herself, was to pay her son's school tuition.
The thirty-year-old woman turned her face into a permanent advertising space, and the casino offered her $10,000. "I really want it," Smith explained to reporters, "It may sound like foolishness to others, but for me, the $10,000 is equivalent to a million!"
The gambling company, which has a rich history of "risky" and "creative" advertising practices, won the right to use her forehead in an online auction on eBay that received 27,000 bids.
If this short story had been written 100 years ago, it would have been characterized as "an extreme product of an author's imagination aimed at terrifying us," but today, being real news broadcasted by all major news agencies, no one is worried.
In the regime of free market and advertising dominance, everything is permissible and expected, and therefore, to make a living, one can do even the strangest, most paradoxical, and inhumane things, as long as it advertises something.
[Excerpt from the text on the back cover of the edition]
