“I’m looking for a miracle!” This was the key phrase that led the "Iron Lady" of advertising, Mary Wells Lawrence, to take on a client without hesitation. The more complex the case she encountered, instead of being discouraged by the project's difficulties, the ambitious advertiser found precisely the motivation to excel and showcase her range of abilities.

Her goal? Nothing less than success. Ambition, focus, passion for her work, and thorough research were the ingredients of her success. Everyone bowed to her talent at a time when advertising was an exclusively male-dominated field.

The strong lady managed to impose herself in the closed circles of Madison Avenue, earning $225,000 in 1969, an astronomical amount by the standards of the time. She was the highest-paid and the most famous woman in the American business world.

The advertising agency WRG that she founded in 1967 experienced absolute success from its first six months of operation, having multinational clients and giants like the tobacco companies Philip Morris and Benson & Hedges, as well as Procter & Gamble, Alka-Seltzer, and American Motors.

[Excerpt from the text on the back cover of the edition]