The smooth operation and development of modern economic entities require the formulation of a competitive framework that adheres to the key parameters concerning issues of strategy, organizational standards, functions, and processes.

The competitive advantage gained by a company through the improvement of its products and consumer satisfaction leads executives to a commitment to quality, which now forms the core of their philosophy.

Absolute quality is achieved through the adoption of consistency, the formulation of modern and feasible solutions, the continuous monitoring of the quality of raw materials, research at every stage of the production process, automated production and control processes, respect for the environment and the health of citizens, the possibility of customer intervention, and, above all, with the quality of human resources.

In this book, the reader has the opportunity to familiarize themselves with the basic concepts of Total Quality Management, quality assurance-management systems, the ISO 9000, ISO 14000, and HACCP standards, the application of Total Quality principles in Greek businesses, the most important techniques for improving quality, customer-consumer satisfaction indicators, comparative standardization-evaluation (benchmarking) as an additional tool for achieving quality specifications, and the characteristics of a modern quality manager.