24
80
€
Delivery
Wed, 07 Oct - Fri, 09 Oct
14,00 €
shipping cost
Sent from Greece
Description
Specifications
The book "Principles of Marketing, the Greek Approach" is aimed at students and business executives who wish to have a brief and concise knowledge of Marketing.
The axis around which the entire authorial thought revolves is the connection of Marketing theory with the Greek business reality. It includes the latest views on the Internet and Personal Marketing.
This book is written in simple and understandable language. Each chapter is accompanied by questions, application tasks, and exercises drawn from cases of Greek businesses.
Manufacturer
Specifications
- Authors
- Kostas Tzortzakis, Alexia Tzortzaki
- Publisher
- Rosili
- Language
- Greek
- Subtitle
- The Greek approach
- Cover
- Soft
- Number of Pages
- 463
- Publication Date
- 2002
- Dimensions
- 17x24 cm
- ISBN-13
- 9789608574960
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.