Strategic planning is the essence of managerial activity, especially at its higher levels. In this book, Henry Mintzberg, one of the most innovative international professors of organization and management, along with his collaborators Bruce Ahlstrand and Joseph Lampel, attempts a comprehensive overview of all schools of thought in Strategic Management.

The authors condense the findings of years of related research in a highly accessible, friendly, and often humorous manner. They do not simply summarize the field: they classify the relevant concepts and integrate them into schools of thought, so that the reader can understand the prerequisites for applying each one, their assumptions, and their practical applications.

By reading this book, you will not only broaden your knowledge of what strategy is, how it is created, and how it is applied in business, but you will also refine your understanding, allowing you to distinguish the nuances of strategic activity.