The book focuses on the particularly relevant scientific field of Business Communication. The approach is formulated in a realistic and direct manner, making it accessible to all readers.

Through examples, best practices, and theoretical approaches, the interactions between the various functions of business communication and the internal-external environment of the organization are easily understood.

The book is aimed at scholars with a focus on management and economics, while it can also be an especially beneficial choice for students in scientific fields within the broader area of business administration. It serves as a useful tool for business executives who wish to acquire all the necessary knowledge on communication topics, further enriching their skills.

Additionally, professionals who recognize the importance of business communication in the context of the globalized market will find many answers to their questions.