Tourism Marketing is an introduction to the general theory of marketing and its application in various sectors of the travel and tourism industry. This edition of the book has been fully updated with modern marketing topics in travel and tourism, as well as current business practices.

The book covers the essential knowledge required for the daily operation of a marketing department or environment, providing clear concise descriptions of design, communications, advertising, distribution, and public relations. The clear language and thoughtful layout of the entire text of the book allow for easy understanding of the concepts by students of all levels.

Features: eight new case studies from the international arena based on real situations, facilitating the reader's transition from theory to practice. Written in collaboration with an experienced tourism professional to provide contemporary and practical marketing knowledge. Includes questions, exercises, and topics for discussion at the end of each chapter to aid understanding and develop important, current issues. It includes a chapter that develops the use of direct marketing.

Tourism Marketing is recommended for educational programs in vocational training on topics such as: Tourism, Tourism Management, Hospitality and Tourism, and Leisure and Tourism. The book thoroughly covers the marketing element of the curriculum for Tourism. Students in vocational marketing education and marketing professionals in the travel and tourism sector will find this book useful.