Those who say that it does not moisturize, I wonder... How did they apply it and how much? I had an issue with my lips, they would crack open and bleed, but as soon as I started using this, the wound immediately closed and the scratches stopped. And let me tell you, I woke up with pain and bleeding lips, without exaggeration. Now, as for the color, I got the pink one. I had a lipstick that I used there, and when I went to the pharmacist and told her what was happening, she recommended the Liposan G series everyday lipstick. Well, my lipstick was a matte one from Fabb that lasted for hours. Maybe we didn't know about the lips because of the matte finish. I removed it with makeup remover and applied the Liposan pink. It's almost the same color. It's not exactly pink, it's pink/purple, but a little lighter, just slightly. And yes, it stays on me easily, even though I have eaten and smoked, it lasts for 3 to 4 hours, which is perfect for Liposan. Well, it does its job and I refresh it, but considering its price, it's easy to buy another one. I loved it from the first moment and I might even get the whole series. I don't know if all the colors are the same, but for a morning everyday lipstick, they say it's perfect... and very moisturizing... it solved my trouble and the bleeding lips that were bothering me.