The story begins when the Ancients, creators of the Skylands world, hide the powerful Mind Magic to keep it from falling into the wrong hands. Kaos discovers it and uses it to create the Doomlanders, an army of mutated villains. The Portal Masters (i.e., the players) are called to create their own Imaginators — heroes with unique appearance, powers, voice, and style — and train them with the help of the Senseis, powerful characters representing different combat classes.

The game supports single-player and local co-op, and utilizes the Toys-to-Life system with physical figures placed on the Portal of Power. Players can choose from 10 combat classes (Knight, Ninja, Sorcerer, etc.), collect Creation Crystals, and unlock new areas, moves, and equipment. Skylanders: Imaginators stands out for its unprecedented freedom of character creation, gameplay variety, and vibrant aesthetics, offering an experience full of imagination and action for all ages.