The aim of the book is to provide the reader with the knowledge required to design and develop models and to use tools and techniques for data analysis, optimization methods, predictive analytics and correlation tools, and knowledge mining techniques.
The book consists of thirteen chapters. Its structure follows a logical approach, from the first to the last chapter, in order to achieve a progressive understanding of the theory and the individual concepts and methods; however, each chapter is relatively self-contained and can be studied separately and independently of the others.
The 2nd revised edition includes 4 additional chapters that deal with network analysis, classification methods and machine learning, text analytics and natural language processing, and web analytics and click data analysis through the measurement of key performance indicators.
It is aimed at undergraduate and graduate students of business administration and, more generally, at students of related fields in the social and economic sciences. At the same time, it is addressed to business executives who wish to acquire, enrich, and expand their knowledge and skills regarding business analytics tools and data analysis techniques for the purpose of designing, developing, and practically applying models in decision-making.
Manufacturer
Specifications
- Authors
- Georgios Mpaltas, Panagiotis Repousis
- Publisher
- Rosili
- Language
- Greek
- Cover
- Soft
- Number of Pages
- 488
- Release Date
- 1/2018
- Publication Date
- 2018
- Dimensions
- 17x24 cm
- ISBN-13
- 9786185131517
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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