Business Books

Επιχειρησιακή αναλυτική και ποσοτικά υποδείγματα μάρκετινγκ και διαδικτύου

Authors: Georgios Mpaltas,Panagiotis Repousis

The aim of the book is to provide the reader with the knowledge required to design and develop models and to use tools and techniques for data analysis, optimization methods, predictive analytics and...

The aim of the book is to provide the reader with the knowledge required to design and develop models and to use tools and techniques for data analysis, optimization methods, predictive analytics and correlation tools, and knowledge mining techniques.

The book consists of thirteen chapters. Its structure follows a logical approach, from the first to the last...

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Top specs

  • Number of pages Number of pages 488
  • Cover Cover Soft
  • Year of publication Year of publication 2018
  • Publisher Publisher Rosili
30 36 €
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Description & Specifications

The aim of the book is to provide the reader with the knowledge required to design and develop models and to use tools and techniques for data analysis, optimization methods, predictive analytics and correlation tools, and knowledge mining techniques.

The book consists of thirteen chapters. Its structure follows a logical approach, from the first to the last chapter, in order to achieve a progressive understanding of the theory and the individual concepts and methods; however, each chapter is relatively self-contained and can be studied separately and independently of the others.

The 2nd revised edition includes 4 additional chapters that deal with network analysis, classification methods and machine learning, text analytics and natural language processing, and web analytics and click data analysis through the measurement of key performance indicators.

It is aimed at undergraduate and graduate students of business administration and, more generally, at students of related fields in the social and economic sciences. At the same time, it is addressed to business executives who wish to acquire, enrich, and expand their knowledge and skills regarding business analytics tools and data analysis techniques for the purpose of designing, developing, and practically applying models in decision-making.

Manufacturer

Specifications

Authors
Georgios Mpaltas, Panagiotis Repousis
Publisher
Rosili
Language
Greek
Cover
Soft
Number of Pages
488
Release Date
1/2018
Publication Date
2018
Dimensions
17x24 cm
ISBN-13
9786185131517

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

30,36 €
14,00 €   shipping cost