A assertive behavior promotes equality in human relationships, allowing us to defend ourselves and our interests without excessive stress, to express sincere feelings with ease, and to exercise our personal rights without denying the rights of others.

Although the above definition sounds simple, there are many people who do not believe they have the right to be assertive, who feel particular anxiety or fear when being assertive, or who do not have the necessary skills to express themselves effectively. As a result, these individuals often feel helpless, weak, inadequate, and ineffective when they do not assert their rights, but also guilty during the few times they express their desires, say "no," or defend themselves.

The book by Alberti and Emmons is a daily and effective guide on our journey toward assertiveness, and ultimately towards more equal and satisfying relationships.