This book covers the key aspects of Marketing and E-Commerce, particularly:

-How the Basic Principles of Marketing can be presented clearly and comprehensively, as required by today's market needs.

-How E-Commerce (e-Commerce) develops and how it dynamically enters the realm of Marketing.

-How to develop a theoretical foundation-model as well as tools-tables for alternative decisions that will assist those involved in Marketing and entrepreneurs themselves in making the right decisions for both tangible and intangible businesses.

-How the applications of E-Commerce are made and what their penetration is, as well as their impacts on modern businesses, with application to Tourism Enterprises.