Quality has emerged in recent years as a decisive factor for the success or failure of products and services in the market.
Consequently, the financial results, growth, and competitiveness of all businesses, regardless of size and sector, are largely determined today by the quality of the produced products and the provided services.
Quality has gained strategic importance, is a key tool of competition, and can evolve, depending on the case, into a major comparative advantage or, conversely, a source of serious problems that may threaten even the sustainability of the business.
(...) [Excerpt from the text of the preface]
Manufacturer
Specifications
- Author
- Giorgos N. Tagaras
- Publisher
- Ekdoseis Ziti
- Language
- Greek
- Cover
- Soft
- Number of Pages
- 455
- Publication Date
- 2001
- Dimensions
- 17x24 cm
- ISBN-13
- 9789604317066
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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