The best-selling manual by Laudon Kenneth & Traver Carol Guercio, established as a reference standard in the field of e-commerce: "E-Commerce 2018: Business, Technology, Society" has been published in its 14th edition by Papasotiriou Publications.
The Greek edition of the book "E-Commerce 2018", published by Papasotiriou Publications, is a major publishing event. Not only because the global practical and theoretical production is updated with the latest data on the development of e-commerce, social networks, digital transactions, digital money, and digital communication, which will be extremely useful, but also because the book in the Greek edition serves as an important scientific, educational, and instructional manual aimed at creating a reference field of specialized scientific knowledge and extensive analysis of all aspects of e-commerce.
Furthermore, this book combines all the necessary educational methods of learning within the information and knowledge society. Specifically, it follows all the rules of distance learning, which is gradually emerging in both the real and digital environments of modern educational methods of digital-communicative globalization.
The 14th edition covers all the new developments in the field of e-commerce. Additionally, a new section called "Career" has been added to each chapter, preparing students for their professional careers.
Manufacturer
Specifications
- Authors
- Kenneth C. Laudon, Carol Traver
- Publisher
- Papasotiriou
- Original Title
- E-commerce 2018
- Language
- Greek
- Cover
- Soft
- Number of Pages
- 920
- Release Date
- 4/2019
- Publication Date
- 2019
- Dimensions
- 21x29 cm
- ISBN-13
- 9789604911165
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.