Sometimes it is very difficult for us to say no. There is an unspoken rule that says a polite and sensitive person never says no. However, while it is almost always harder to say no than to say yes, no is an essential part of all love-based relationships.

The book "When We Say 'No'" explores the development of the child within the family and discusses the process of setting boundaries. Asha Phillips writes with her dual role as a child psychologist and mother: she presents examples from her professional knowledge and experience, while also referring to situations from her family and friend circles.

Her main principle is that we have more alternatives when we realize what causes our actions or reactions each time. She strips away all the negativity surrounding the word "no" and advocates for change and movement as key factors in the development process.

"When We Say 'No'" is ultimately a book about building confidence and self-esteem, both in parents and in children.