This book is primarily aimed at consumers, giving them the opportunity to approach wine from a different perspective of its nature, that of a commercial product.

After all, it would be inconsistent with its content if it focused on the small market of wine professionals, winemakers, and salespeople. These individuals should theoretically already know all the following to do this job.

Some of them may, of course, wish to find some new ideas and to place their knowledge in a more structured framework. It is also aimed at students of marketing, management, and economics, as well as students of oenology and viticulture, with the aim of broadening their level of knowledge on their field of study.