The study at hand is the first of its kind in Greece and was conducted during the previous European elections. Its findings attempt to answer the following questions:
- How strong is the relationship between the themes of newspapers and those of political parties?
- Does the thematic coverage of newspapers reflect the issues that concern public opinion, and to what extent?
- Do the party themes reflect the issues that concern public opinion, and to what extent?
- How close are the themes of the two major parties at the beginning and during the pre-election campaign?
- What is the role of the media in determining the pre-election agenda?
Part of the findings and conclusions of this study were published in the European Journal of Marketing [Phil Harris, Ioannis Kolovos, Andrew Lock (2001) "Who Sets the Agenda? - An Analysis of Agenda Setting and Press Coverage in the 1999 Greek European Elections", European Journal of Marketing, vol. 35 no. 9,10 pp.1117-1135.
Manufacturer
- Author
- Ioannis I. Kolovos
- Publisher
- Pelasgos
- Subtitle
- The interaction of the press, public opinion and political parties in the shaping of election themes
- Number of Pages
- 150
- Release Date
- -
- Publication Date
- 2004
- Dimensions
- 24x17 cm
- Language
- Greek
- Cover
- Soft
- Geopolitical Region
- Greece & Cyprus, Europe
Important information
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