The continuously growing demand for the book "Introduction to Marketing and Market Research" from many departments across the country makes the new edition necessary, which may be the last in printed form, if we ultimately "move" to the electronic distribution of textbooks.

In this new edition, it was necessary to take into account all the new developments in the economy in Greece as well as around the world. The economic crisis of recent years, which started from the crisis in the financial sector of the economy in the United States, but was transferred to Europe and focused on the southern countries and Greece, has affected many aspects of economic and social life.

Most importantly, it has influenced value systems and habits. Radical changes in labor relations, public and external debt, unemployment, internal devaluation, the closure of many small and medium enterprises, and demographic changes are some of the main characteristics of this crisis.