The tenth edition of this book continues to be a popular choice as the most comprehensive and up-to-date book for introducing students to the field of public relations. This edition, like its predecessors, successfully combines theory, fundamental principles, and practice in an attractive, cohesive format that is both user-friendly and clear, without being pretentious and shallow.
Throughout the book, students will find interesting examples, case studies, and applications that will encourage them in developing critical thinking, analysis, and problem-solving skills. The narrative style adopted by the authors and the modern and elegant design of the book capture the interest of students.
Thus, in each chapter, they will be able to identify interesting elements that will provide them with a first glimpse into what a career in public relations might entail. At the same time, the book is appealing to the professors themselves, who wish to give their students a comprehensive and substantive view of public relations as a problem-solving process that incorporates ethical responsibility and the application of fundamental principles.
Each chapter features examples from award-winning campaigns as well as contemporary issues that students find interesting and informative. Select phrases from experienced and successful professionals in the field are presented in each chapter. These are short and concise statements that encapsulate the essence of their experience and professional wisdom.
We believe that such an approach conveys the perspective of professionals in a much better way than a lengthy interview. The text is divided into five parts to provide a complete picture of the field of public relations: Part 1: Role, Part 2: Processes, Part 3: Strategy, Part 4: Tactics, and Part 5: Application.
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