If you want to be seen, first learn to see Marketing that you can be proud of! Seth Godin offers for the first time the essence of his marketing knowledge in an easy-to-understand, timeless book.

At the heart of his approach lies a big idea: Great marketing professionals do not use consumers to solve their company's problems – they use marketing to solve the problems of other people. They don’t just “make noise” – they make the world better.

Truly effective marketing is based on empathy, emotional labor, and generosity. Learn to identify the right audience, the smallest viable market; to inspire trust and secure consent; to adopt the stories your followers use; to find the courage to create tension and release it, and most importantly, to provide people with the tools and stories that will enable them to achieve their goals.

It’s time to stop avoiding the truth, sending spam messages, and feeling guilty about your work. It’s time to stop confusing social media statistics with audience intentions. It’s time to stop wasting money to steal people's attention, because that doesn’t pay off in the long run. It’s time for you to be noticed, but that will happen only after you learn to observe.

Official best seller of the NY Times, Wall Street Journal, Amazon. Number 1 business book in Italy.

They said about the book: “I believe that by reading this book you will see marketing as a noble adventure to achieve great and positive change in the world.” –Talia Schmidt, talktechmarketing.com

Seth Godin is the author of many best sellers. Millions of people read his daily articles on seths.blog, while his workshops help people all over the world. He is the founder of altMBA and Yoyodyne, former vice president of Yahoo, and a member of the Marketing Hall of Fame.