Why does wine taste better when served from a heavier bottle? Why does paying for something contactless with a card feel 15% cheaper? Why do some medicines, which have a neutral taste, try to acquire a worse one? Why does someone buy champagne for cats? Why do they buy a toilet light that goes inside the bowl? And why did "Mom" become a hit, even though no one understands what it says?
I can provide answers to these and many more in this book, ultimately addressing the greatest question of all:
Should startups become psychologists?
Lefteris Papageorgiou, after the best seller "Startups, From Idea to Global Market," returns with a modern sales manual.
Manufacturer
Specifications
- Author
- Leyteris Papageorgiou
- Publisher
- Fereniki
- Language
- Greek
- Cover
- Soft
- Number of Pages
- 286
- Release Date
- 11/2019
- Publication Date
- 2019
- Dimensions
- 14x21 cm
- ISBN-13
- 9789609513708
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.