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Description
Specifications
Spread your ideas successfully. What makes a product popular? Word-of-mouth is ten times more effective than traditional marketing. However, why do we choose to talk about and spread certain products while overlooking others? What ultimately makes them "catch on," spread, and go viral?
According to Jonah Berger, social influence shapes everything from the cars we buy to the names we give our children. In this book, the author outlines six principles based on which anything can become popular: products, videos, political initiatives, songs. He also presents a series of specific practical techniques to spread your ideas, with examples from major companies such as Apple, Nestle, Mars, Nike, and Amazon.
What they said about the book:
“If you seek a bigger impact, especially on a smaller budget, you need this book. It will show you how your product can make a splash.” –Chip Heath, co-author of the book Made to Stick and Decisive
“Instead of focusing on the technology of online transmission, this groundbreaking book turns more towards human psychology and explains ‘how word-of-mouth and social influence work ... [to] make any product or idea succeed.” –Kirkus Reviews
“A fascinating treatise on viral marketing. Berger aptly and vividly describes the intersection of cognitive psychology and social behavior, aiming to help entrepreneurs and other professionals spread their secrets. The result is a useful and enjoyable introductory book that explains what lies behind various seemingly inexplicable modern trends.” –Publishers Weekly
Jonah Berger is a Marketing professor at the Wharton School of the University of Pennsylvania. He has made numerous publications in scientific journals and has worked as a consultant for companies such as Google, Apple, and Nike. His articles are often published in outlets such as the New York Times, the Wall Street Journal, and Harvard Business Review.
Manufacturer
Specifications
- Author
- Jonah Berger
- Publisher
- Kleidarithmos
- Original Title
- Why Things Catch On
- Language
- Greek
- Subtitle
- Spread your ideas successfully
- Cover
- Soft
- Number of Pages
- 288
- Release Date
- 1/2020
- Publication Date
- 2020
- Dimensions
- 14x20.5 cm
- ISBN-13
- 9789606450068
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
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