A practical guide in simple language, without academic jargon, featuring rich examples from the Greek market through the eyes, professional experiences, and the meaningful approach of an expert who is actively engaged in the market and helps develop SMEs.
The marketing consultant Themis Sarantadenas, with over 18 years of experience in marketing and guiding businesses, aims to provide, through his new book, essential information to the reader and to offer tools, ideas, and suggestions that can be immediately applied in their business.
A modern entrepreneur, often operating with the mindset of a one-man show, needs basic skills to succeed. These are presented and analyzed through the lens of 8 essential development and growth tools:
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Pursuit. Set goals & achieve them!
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Repertoire. Successfully define what you sell & differentiate yourself!
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Knowledge. Acquire practical knowledge & become a successful seller - entrepreneur!
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Acquisition. Adopt the right Sales Techniques for your SME (online - offline) & increase your turnover!
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Shine. Illuminate your business’s face: your salesperson & (pro)voke your customers!
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Communication. Interact effectively with your customers & build trust more easily with them!
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Genius. Present your proposals effectively & persuade your customers more easily!
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Response. Learn the customer service techniques that best meet your customers' needs & increase your business's word-of-mouth!
The book includes practical exercises for immediate application in your businesses.
